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My approach to
strategy & innovation
is like my coffee – filtered, simple, and strong.
LE'S CHAT
Case Studies
Case Studies
Human Experience • Innovation • Brand Strategy • Branding • Business Development
ADAPTING A NEW ZEALAND
PREMIUM
MEAT BRAND
TO THE
CHINESE MARKET
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CREATING A
UNIQUE WORKING SPACE
FOR LINKEDIN CHINA
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USING
BRANDING
TO DIFFERENTIATE A
PREMIUM GLOBAL
EVENT
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CREATING A PREMIUM BRAND THROUGH
STRATEGIC-THINKING
AND
DESIGN
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DEVELOPING
INNOVATIVE
MEN'S SKINCARE RAZORS FOR THE
JAPANESE MARKET
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INNOVATING
WINE-BASEDBEVERAGES FOR
GLOBALLY
CONSCIOUS CONSUMERS
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TAILORING
A BRAND
FOR A
SENIOR DAYCARE
IN BRAZIL
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HELPING SANOFI TO
GET CLOSER TO THE
RIGHT CONSUMERS
IN
THAILAND
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CREATING A
HIGH-END
WINE SUBSCRIPTION BRAND FOR THE
CHINESE GEN-Z
PALATE
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REFINING A RENOWNED CHINESE BRAND TO
ELEVATE GLOBAL PRESENCE
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IMPROVING
SHARED MOBILITY PRODUCTS ACORSS CHINA DRIVEN BY AN
OPTMIZED USER EXPERIENCE
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DRIVING ENGAGEMENTS AND CO-CREATING THE
INNOVATION HUB
AT ACCENTURE > MUNICH
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WHAT PEOPLE HAVE TO SAY ABOUT MY WORK
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