Branding Project management EGD
USING BRANDING TO DIFFERENTIATE A PREMIUM EVENT
2014
Sao Paulo, Brazil
Reed Exhibitions
– Graphic Designer
The challenge
Travelweek (now ILTM Latin America) is the biggest B2B luxury travel and tourism fair in South America, managed by Reed Exhibitions, the World’s leading trade events organizer.
In the 2014 edition, the four-day event gathered 636 premium exhibitors, from 80 countries. It was carefully planned and organized over 11 months, adapting the Travelweek brand with the edition’s theme “The essential goes hand in hand”.
During the event planning period, I designed the materials to support the sales team, such as exhibitors book, invitations,
fact sheets, email marketing, and a key-info guide, where all the visitors could have easy access to the important information about the event as well as some key information about the Brazilian culture.
For the event itself, I designed all exhibitors' booths, walls, badges, stationery, vouchers, and passports, supporting the event strategy of interacting with every attendee in as many ways as possible, as well as keeping the exhibitors engaged to support their sales pitches.
Following this event in Sao Paulo, I also managed the design work for other similar events around the world, such as ILTM Americas and ILTM Japan.
Deliverables
• Client and supplier management
• Environmental graphics
• Design for all exhibitors’ booths
• Exhibitiors' catalog design
• Floor plan design
• Stationery design
• Signage design
• Eco-bags design
• Packaging design
• Website design
• Email marketing design
• Exhibitors’ guide design
• Sales Kits / Fact sheets
• Event coordination
2014 Travelweek Sao Paulo Edition – Event pictures
2014 ILTM Japan – Event pictures
Travelweek Sao Paulo 2015 Edition
